Expo 2027 Belgrade: What It Means for Local Businesses
From 15 May to 15 August 2027, Belgrade hosts the Specialised International Exhibition Expo 2027 — the largest international event in Serbia’s history. Over 93 days the city will welcome delegations, exhibitors, journalists and millions of visitors. Here’s what that means for companies that host foreign guests.
Expo 2027 in numbers
- Duration: 93 days, from 15 May to 15 August 2027.
- Theme: “Play for Humanity: Sport and Music for All”.
- Location: a new 25-hectare city district between New Belgrade and the Sava river.
- At least four million visitors are expected, a significant share of them from abroad.
- More than 110 countries and international organisations have confirmed their participation.
Who is coming
Beyond tourists, Expo will bring official delegations from participating countries, ministers and ambassadors, national pavilion teams who will spend months in Belgrade, partner companies, journalists and business people keen to meet Serbian firms. Every one of those meetings is a chance to give a gift that represents Serbia.
Where the opportunities are for your business
- Meetings with foreign partners and delegations — a gift with a Serbian motif instead of something generic.
- Hotels and apartments — a welcome gift for guests from abroad.
- Conferences, trade fairs and receptions during Expo — branded gifts with your logo.
- Tourist organisations and gift shops — higher demand for Belgrade and Serbia souvenirs.
Why order early
Demand for gifts and souvenirs will peak during Expo, and branding and producing larger quantities takes time. Companies that agree quantities, packaging and logo placement in advance will avoid the rush and last-minute delays.
A quick plan for businesses
- Estimate how many foreign guests and meetings you expect during 2027.
- Set a budget per gift and decide how many key partners will receive a more valuable one.
- Choose a motif: Belgrade, Serbia, Tesla, tradition — or a gift with your logo.
- Send a quote request and agree on delivery deadlines.
Serbia Art prepares gifts for companies, hotels and institutions — from individual souvenirs to branded gift sets. Send your enquiry through the Corporate gifts page and we’ll email you a quote.